Business development and licensing

Challenge

H.C. Andersens Hus wanted to be active, not reactive in the area of licenses and partnerships - that is, to be more searching in relation to the right narrative and relevant partnerships and license agreements in the spirit of Andersen. Partnerships should not only create increased earnings, but also solve other challenges such as e.g. to tell new aspects of Andersen, reach out into certain geographical markets, reach certain segments or work with partners with special skills, such as strong communication and campaign skills.