Business development and partnerships
Challenge
Kongernes Jelling had a desire to strengthen its profile and reinforce selected stories through partnerships with businesses and other organisations. The goal was to ensure a thorough methodological approach and strategy in the work with partnerships. At the same time, the museum had some clearly defined wishes that certain potentials could be raised through relevant partnerships.
Solution
We organized a partnership process which intended to strengthen core activities, potentials and communication. Together, we formulated a strategy with five narrative tracks, partly to attract new tourists, and partly to make Kongernes Jelling relevant to work with for partners within ex. technology and architecture.
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