Event planning and execution
Challenge
The fact that Harald Blåtand has given his name to bluetooth technology is a well-kept secret for most people. Based on the 25th anniversary of wireless technology, the goal was to scale up this story, spread it to new target groups, make the museum relevant to the business world, and update Jelling as a modern destination.
Solution
To establish the story of bluetooth and the connection to Jelling, the first step was to create two local events around the 25th anniversary. We advised the management regarding programming, event planning and dialogues with business and other partners. The cohesiveness of the event was, among other things, secured by the fact that we brought together the original circle of bluetooth founders from companies such as Intel, Ericsson and Nokia.
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