Market Analysis - Target Audiences and Commercial Foundations
Challenge
Kunsthal Spritten has significant potential to establish itself as a new international art institution in Aalborg.
The challenge was to translate this potential into tangible relevance and revenue: Who are the right target audiences for Kunsthal Spritten? What motivates them? And which partners could help reach them?
At the same time, there was a need for a data-driven foundation that could strengthen dialogue with partners, foundations, and decision-makers.
Solution
BARC delivered a comprehensive analysis and development programme focused on turning market insights into clear priorities and revenue opportunities.
The work was based on a systematic analysis of audience potential and segments across local, regional, national, and international visitors, mapping both volume and behaviour.
The programme included:
Mapping and documenting the total audience and market potential
Segmentation based on motivation, behaviour, and demographics
Identification of relevant target groups, communities, and strategic partners
Development and prioritisation of revenue streams through a structured income portfolio
The programme provided Kunsthal Spritten with a clear prioritisation of target audiences and segments, documented market potential for use in external dialogue, and a stronger foundation for partnerships and channel strategy. At the same time, a concrete and prioritised revenue portfolio was developed, focused on realistic and achievable potential.
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