Partnership Strategy
Challenge
Esbjerg Art Museum had significant potential to strengthen its relevance, visibility, and visitor numbers.
The challenge was to translate this potential into concrete partnerships with the business sector - and to develop a strategic approach for how collaborations can contribute to audiences, positioning, and revenue.
Solution
BARC conducted a development programme focused on building a systematic and strategic approach to partnerships.
Through workshops, the museum’s narrative themes, target audiences, and partnership potential were identified, and concrete ideas for collaborations were developed.
The programme resulted in:
A prioritisation of relevant partners and collaboration opportunities
A concrete model for outreach and development of partnerships
A strategic foundation for establishing a business club
At the same time, concrete initiatives were developed that connect art and business - strengthening the museum’s role as an active contributor to the city’s development.
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