Strategy and partnerships
To complement its international communications track, Polestar Denmark wanted to build strong and long-lasting relationships in the local market with both value-chain partners and customers in a segment particularly interested in design, sustainability, and performance. The focus was on achieving specific campaign KPIs while using deep partnerships as the foundation and placing relevant content at the centre.
We delivered a mapping and indexing of cultural partners based on a range of relevance criteria, and managed matching, meetings, and creative development with the goal of building long-term relationships and below-the-line communication that also delivered on more immediate and measurable KPIs.
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