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Rytmisk Center


© Rytmisk Center

User mapping, market- and external analysis


As a starting point for a larger strategy work, Rytmisk Center needed a complete mapping of users/non-users, potential market development initiatives and an analysis of the outside world that clarified what kind of ecosystem Rytmisk Center is entering into - including competitors and position in the market as well as an indication of relevant partnerships.


BARC Scandinavia designed a process where we invited good partners in and delivered a complete report with analysis of an extensive, existing data set, new questionnaire surveys, qualitative interviews and an in-depth analysis of market potential and current environment and competitive situation. The report indicated a number of concrete possible strategic development paths that could form the basis for a discussion in the administration and board of directors, regarding which efforts and priorities would be made going forward, in an overall picture of rigorous business and earning opportunities, political reality and the organization's internal motivation.

Rytmisk Center

Customer says

"In 2022, BARC Scandinavia was in charge of a larger process around user mapping, market research and external analysis for Rytmisk Center. A large part of the work was carried out by BARC, while they supplemented with strong external partners in relevant areas to cover our broad needs as best as possible. Throughout, there was control over process and communication and there was a high degree of flexibility in relation to the unforeseen changes that can occur in such a project. The finished report was well-written and well-founded and extremely useful in our further strategic work. The process was completed by participating in both a staff day and a board meeting, which contributed to a good cross-organisational understanding and anchoring of possible strategic areas of action."​

Egil Bjørnsen

CEO, Rytmisk Center

In collaboration with: SocialRespons og C the Culture

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