BARC [hacks]: Reklameanalysen 2023

This session will be in Danish.

One of our most popular [hacks] in 2023 was the review of the yearly Advertising Analysis by Mindshare and its implications for how you communicate effectively to your users and get your message across in an increasingly noisy media landscape. Therefore, we will repeat the success in 2024, when Simone Misser-Pedersen from Mindshare visits us to talk about the latest insights from their analysis, which is published every year in the autumn.

The advertising opportunities are numerous, short-term growth stresses the agenda, and the advertising-critical consumer makes greater demands on media and brands than ever before. We find ourselves in a jungle of advertising, where it is no longer enough to shout the loudest and pay for attention, but where relevance has become the most important parameter to go from knowledge to real engagement.

But in which direction is the traditional advertising heading - in a time characterized by advertising skepticism and media changes? How do we focus on the modern, relevance-seeking consumer? And how can we impose more trust and meaning into our marketing, so that consumers don't turn their backs on us?

Simone Misser-Pedersen has a MSc in Economic Marketing and works as a senior consultant in the integrated media and communications agency Mindshare, where for the past 5 years she has advised clients in the intersection between data, strategy, trends and target group insights.

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BARC [hacks] is BARC Scandinavia's monthly Friday session. BARC [hacks] is dedicated to helping cultural institutions strengthen their business, digital solutions, branding and concepts. It is an initiative created to give cultural institutions tools and inspiration to be able to navigate the attention economy and the digital age and thus create more sustainable and effective strategies.

Our BARC [hacks] are rounded off with the opportunity for 30 minutes of reflection in the company of colleagues (for members only!), where in a confidential, collegial space we share concrete challenges and discuss what a possible step for each individual participant could be.

Free for members of BARC Scandinavia's member network.

NB: The webinar is being recorded and recordings will later be made available online for BARC's members.