BARC [hacks]: Reklameanalysen 2023

This session will be in Danish.

One of our most popular [hacks] in 2023 was the review of the yearly Advertising Analysis by Mindshare and its implications for how you communicate effectively to your users and get your message across in an increasingly noisy media landscape. Therefore, we will repeat the success in 2024, when Simone Misser-Pedersen from Mindshare visits us to talk about the latest insights from their analysis, which is published every year in the autumn.

The advertising opportunities are numerous, short-term growth stresses the agenda, and the advertising-critical consumer makes greater demands on media and brands than ever before. We find ourselves in a jungle of advertising, where it is no longer enough to shout the loudest and pay for attention, but where relevance has become the most important parameter to go from knowledge to real engagement.

But in which direction is the traditional advertising heading…