BARC [hacks]: Generating Revenue Through Digital Tools

That session will be in English.

This hack is based on what your unique offer is as cultural organisations. Kate Mroczkowski will show us how to generate revenue through your website, strengthen the understanding of who the competition is and where to focus your time to achieve the best possible results. We look at good examples, reflect on our own user journey and think about the website's role in this. You'll leave the session with inspiring ideas and the tools to know where to focus your time.

Kate Mroczkowski is Strategy Director at Super cool. She is, in her own words, a "data geek" and is an expert in the use of data to create the best opportunities. She has worked in the cultural sector for 20 years and worked with fundraising and administrative tasks. At Supercool, Kate works with organizations to develop their content strategies, smart system integrations, commercial goals and help them get the most out of their websites.

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BARC [hacks] is BARC Scandinavia's monthly Friday session. BARC [hacks] is dedicated to helping cultural institutions strengthen their business, digital solutions, branding and concepts. It is an initiative created to give cultural institutions tools and inspiration to be able to navigate the attention economy and the digital age and thus create more sustainable and effective strategies.

Our BARC [hacks] are rounded off with the opportunity for 30 minutes of reflection in the company of colleagues (for members only!), where in a confidential, collegial space we share concrete challenges and discuss what a possible step for each individual participant could be.

Free for members of BARC Scandinavia's member network.

NB: The webinar is being recorded and recordings will later be made available online for BARC's members.