BARC [hacks]: Choose the right webshop-platform

For this edition of BARC [hacks] our guest will be Saskia Boersma from the the company Rembrandt's Wife. The talk will demonstrate the trials and tribulations of setting up an online shop from scratch, looking at the different online shopping platform options and use London Fire Brigade as a case study illustrating choosing the right platform to reduce build costs, developing print on demand ranges to create bespoke products for customers as well as reducing stock costs, creating designs from the collections and innovative marketing to attract new audiences.

Saskia Boersma has over 20 years experience in the cultural and commercial development of museum/heritage and design brands including commercial brand development, product development, retail both shop and online, licensing, intellectual property rights, brand extension, marketing and the commissioning, implementation and marketing of art, design and cultural programmes to raise the brand's profile and promote the brand's heritage. She was previously Brand Development Manager for Transport for London and has also served as Head of Brand & Events for the London Fire Brigade.

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Free for members of BARC Scandinavia's member network.

NB: The webinar is being recorded and recordings will later be made available online for BARC's members.