BARC [hacks]: Visitor Experience: Creating an Exceptional and Engaging Customer Journey

This session will be in English.

Today, it is crucial to differentiate yourself and create value for guests by delivering an extraordinary guest experience. In this [hack], Liza Leonard, a recognized expert in guest service and guest engagement, will take us on a journey through the best practices and strategies for creating exceptional guest experiences that impress and keep guests coming back. Lise Leonard is the "Visitor Team Manager" at Manchester Art Gallery and has a past as a.o. team lead for Business Development at Bolton Library & Museum Services in England.

In the webinar, Liza Leonard will share her extensive knowledge and experience with the participants - a.o. in topics such as identifying and understanding customer needs and expectations, designing a seamless and personalized customer experience, implementing effective communication strategies and leveraging technology to improve customer engagement. Liza will present concrete examples and case studies and answer questions from the participants that can contribute to strengthening your own work with the guest experience.

Whether you work in a museum, venue or work indirectly with guests, this webinar will give you new knowledge and new tools to create unique and engaging guest experiences that will differentiate your institution or organization and build long-lasting guest relationships.

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BARC [hacks] is BARC Scandinavia's monthly Friday session. BARC [hacks] is dedicated to helping cultural institutions strengthen their business, digital solutions, branding and concepts. It is an initiative created to give cultural institutions tools and inspiration to be able to navigate the attention economy and the digital age and thus create more sustainable and effective strategies.

Our BARC [hacks] are rounded off with the opportunity for 30 minutes of reflection in the company of colleagues (for members only!), where in a confidential, collegial space we share concrete challenges and discuss what a possible step for each individual participant could be.

Free for members of BARC Scandinavia's member network.

NB: The webinar is being recorded and recordings will later be made available online for BARC's members.