From SoMe to Ticket Sales – Award-Winning Campaign from the UK
Fri 24 Apr
|ZOOM
How do you create digital attention that truly moves audiences – both in terms of media coverage and ticket sales? Gain insights into one of the year’s most remarkable communication campaigns with one of the sector’s rising SoMe stars from the UK.
Time and place
24 Apr 2026, 10:00 – 11:00
ZOOM
About this event
From Social Media to Ticket Sales: Royal Armouries – Marketing Strategies that Work
How do you create digital attention that truly moves audiences – both in terms of media coverage and ticket sales? In this webinar, we dive into one of the most remarkable communication campaigns of the year as we invite you to BARC [hacks] on Friday, November 28, from 10:00–11:00 CET.
You’ll get an exclusive insight into how the Royal Armouries (UK) uses social media – especially how they engage millions on TikTok through humour, timing, and the platform’s own logic – while strengthening both storytelling and business development.
Speakers: Katie Glover & Florence Symington
Katie Glover, Communications Officer at Royal Armouries, is one of the leading voices on the international cultural sector’s SoMe scene. As a renewer in digital communication, she has set new standards for how cultural institutions can work strategically and creatively with social media. Together…
Tickets
Non-members
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DKK 295.00
Membership ticket
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