BARC Connect: When the Moomins Said No to Disney and Went Their Own Way
Listen to our podcast with Roleff Kråkström from Moomin Estate here How do you build a global licensing strategy for a Finnish comic universe within an organization that has a tradition of saying no to innovation? When Roleff Kråkström joined Moomin Estate, the company behind the Moomins, 15 years ago, fragmented commercial partnerships had diluted the brand, and there was no overall strategy. Although it was tempting to accept an offer to sell all rights to the Disney corporation, he...