Changing brand perceptions through influencer engagement - Kulturkraft26

Ella Lewis-Collins is Audiences Director at the Royal Opera House in London. Ella leads the development of strategies to engage new and diverse audiences and to ensure meaningful access to the world of opera and ballet.

In her presentation, Ella shared the journey that the Royal Ballet and Opera has been on in transforming brand perception and increasing interest in opera and ballet through an ambitious influencer programme involving 70 influencers each year.

She explained how they carefully identify, select, and empower chosen influencers to act as credible and motivated ambassadors for the brand, helping to position it effectively with new audiences.

Download the presentation Changing Brand Perceptions Through Influencer Engagement here:

Changing brand perception through influencer engagement.pdf

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