BARC [hacks]: Online ticket sales - challenges and opportunities - Katie Moffat, Substrakt
- Apr 22
- 1 min read
Being able to sell tickets online is becoming increasingly crucial for cultural institutions - and increasingly expected by visitors. Unfortunately, many online booking processes are difficult, with confusing user interfaces and a lack of intuitiveness. This can create frustration for customers and, in the worst case, lead to drop-off during the process.
In this hack, Katie Moffat, Head of Sector Engagement at Substrakt, talks about the most common challenges in online ticket sales and presents possible solutions and improvements to the process, helping create a more intuitive and user-friendly purchasing experience - which ultimately strengthens conversion rates and sales.
Substrakt is a digital agency specializing in the arts and cultural sector, working with cultural institutions across the UK, Europe, and North America. Substrakt helps institutions deliver meaningful digital experiences to audiences around the world, driven by the ambition that everyone should have the opportunity to experience and enjoy arts and culture through user-centred, accessible websites and digital products. You can see examples of Substrakt’s work here.
Get slides from the webinar here
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