Business Networks and Sponsorship Clubs in the ESG Landscape
- Apr 22
- 1 min read
How do you build a strong business network and find the right balance between sponsorships and partnerships? How should you present your offer, who should you approach, and how should you price it? What does companies’ focus on ESG mean for the cultural sector’s ability to attract businesses and create value?
It can be challenging to adapt to the language and objectives of the business world - and to create both direction and continuity in the work. That is why BARC draws on many years of experience at the intersection of culture and business, including the insights developed through the past 12 months of analytical collaboration with organisations such as KPMG and Turning Tables.
In this webinar, we present our analysis of the unique value the cultural sector can deliver - value that is likely to become increasingly business-critical for companies in the future.
Key Takeaways
Sponsorships are declining, while value-creating partnerships, activations, and hybrid models are growing.
As companies focus on ESG, the cultural sector can deliver unique value on the S - the social dimension.
Define your critical mass: where is the irresistible - and perhaps measurable - value you can offer?
Define the narratives and themes you work with - and identify the most relevant partners.
Understand your partner and do your research, so you know which goals you can help them achieve.
Work with annual cycles and seasonality, so companies can quickly and concretely align their activities with yours.
Focus on existing assets and activate them - rather than inventing new projects that require time, resources, and attention.
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