Donations
- Apr 22
- 1 min read
How do you work with audience donations online and in person - and how much can they generate?
Sadie McKinlay, Head of Development at National Museums Scotland
Donations are an important activity for many organisations, especially within the museum sector in the UK, and serve as a diversified revenue stream that can complement, diversify, or in some cases replace traditional sources of income such as sales, fees, or public funding.
Three key takeaways from the webinar:
Creating a sense of ownership: Visitor donations can be a meaningful, integrated part of the user journey that fosters a sense of ownership and belonging.
Turning ideas into action: Cultivating relationships with major donors should be a long-term process from the very beginning. Over time, it can become an important part of an institution’s strategic planning, where funds are directed towards specific long-term goals such as research projects, grants, residencies, or development programmes.
Expanding reach and influence: Fundraising partnerships, campaigns, and events not only increase funds, but also raise the organisation’s visibility. By collaborating, partners can exchange knowledge, resources, and best practices, which can lead to more innovative and effective solutions to shared challenges. This can add greater meaning and depth to the fundraising campaigns they carry out together.
Get the slides from the webinar here:
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