Kulturkraft 2021: Get to know your visitors and customers
- Apr 22
- 1 min read
Through data, we can run better organizations, create more relevant content, and strengthen our business foundation and political legitimacy.By learning more about our audiences, we live up to our mission statements - to exist for an audience.
The quote comes from Chris Michaels, who is Head of Communications and Technology at the National Gallery in London. Previously, Chris developed the British Museum’s digital strategy.
In the webinar for Kulturkraft participants on October 15, Chris explained how, on his first day at work, he walked through the crowded galleries of the British Museum and was excited to work with all the knowledge they must have had about their users - only to discover that he would have to start almost from scratch.
Hear about guests vs. ghosts and “the capability to act” in 45 minutes of highly relevant insights on digital development here:
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