What makes a good newsletter? Video / webinar
- Apr 29
- 2 min read
The competition for guests’ attention will only increase in the future. Consumers are increasingly losing trust in paid media. Media outlets are publishing less cultural content. Therefore, it is more important than ever to have a strong strategy for how to maintain a meaningful, lasting conversation with your audience - and how to ensure and test that your content remains relevant to them. The newsletter is one of the most important tools in that effort.
Kasper Villum Jensen from Peytz will present their highly specialized perspective on what makes an effective newsletter, diving into concrete insights and data from their extensive work with email strategies - and sharing his predictions for 2026.
A newsletter is about curation - not only news. It is a unique format where you can communicate who you are by drawing in elements from the world around you. BARC will also present how a strong newsletter can support branding through curated content and partnerships that help secure access to new target groups and build lasting audience relationships.
About Peytz: Peytz Mail is a Danish-owned company that has, for 25 years, primarily served Danish media organisations, public institutions, and membership associations. Every day, they send millions of emails on behalf of hundreds of clients such as 3F, Rema 1000, FOA, the Danish Competition and Consumer Authority, Politiken, DR, Experimentarium, and many more. Their core product is a proven, stable, GDPR-compliant email platform, which many clients integrate with everything from CMS systems and POS platforms to membership systems. In addition, their key strength lies in consultancy and operational support for clients. Peytz Mail has offices in Copenhagen NV and Aarhus. The company was previously a sister company to Peytz, part of iO, but became an independent company in January 2020, with founder Christian Peytz serving as Chairman of the Board.
About Kasper Villum Jensen: Kasper Villum Jensen is a trained journalist. At Peytz Mail, he works as a communications specialist and advises existing clients on content and concepts.
5 Key Takeaways from the Webinar
Concepts create recognition and save time, because recipients know what to expect, and the sender does not need to reinvent the format every time.
Newsletters do not have to be only about news - orientation, curation, and inspiration can be just as valuable for the recipient.
Focus on relationships rather than reach; a smaller audience with high interest creates better results than many passive recipients.
Continuously test small changes instead of creating entirely new strategies. Newsletters are a digital channel well suited for ongoing experimentation.
Measure what happens after the click, not only in the inbox; traffic, behaviour, and actions on the website reveal more than open rates.
Download the presentation here:
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